Premier Cool, PalmPay Launch N100m ‘10K for 10K’ Promo to Reward 10,000 Nigerians

Premier Cool, one of Nigeria’s most recognised antibacterial cooling bar soap brands, has partnered with digital banking platform PalmPay to launch a nationwide consumer promotion called “10K for 10K”, aimed at rewarding everyday Nigerians with instant cash rewards.

The campaign, which runs from January 12 to April 11, 2026, will reward 10,000 Nigerians with ₦10,000 each, distributing a total of ₦100 million in cash prizes. Winners will be selected and paid instantly into their PalmPay wallets, with approximately 111 winners chosen daily throughout the three-month period.

How the Promotion Works

Participation in the “10K for 10K” promo is designed to be simple and accessible:

1. Purchase a promo-coded pack of Premier Cool (110 g) — available in the Ultimate or Black variant.
2. Scan the QR code on the pack, which will direct the purchaser to the campaign microsite and the PalmPay app.
3. Enter the unique promo code in the PalmPay app to take part in the instant draw for a chance to win N10,000 immediately.

In addition to the daily cash rewards, new users of PalmPay who participate in the campaign are also eligible to receive a welcome bonus of up to ₦5,550 when they join the platform, as part of PalmPay’s broader user growth strategy.

Purpose and Industry Response

Officials from both companies explained that the promo is intended not only to celebrate consumer loyalty, but also to provide tangible financial support to households experiencing economic pressures. At the launch event in Lagos, PZ Cussons Africa Managing Director Oghale Elueni highlighted that the campaign reflects a commitment to both brand engagement and practical value for consumers.

PalmPay representatives emphasised that the promo aligns with the company’s mission to deliver real everyday value through digital banking services, while reinforcing the convenience and rewards of using the PalmPay platform for transactions.

How Winners Are Selected

The promotion will see winners selected on a daily basis, with 111 Nigerians rewarded each day during the campaign period. Winners will be notified and funded directly through their PalmPay wallets, ensuring quick and transparent payout.

What This Means for Consumers

The “10K for 10K” initiative strengthens the trend of consumer-focused reward campaigns in Nigeria, where brands and fintech firms use incentive programs to drive engagement, expand user bases, and provide small but meaningful financial boosts to everyday Nigerians.

Consumers across the country are encouraged to participate by purchasing eligible Premier Cool products and using the PalmPay app to enter the draw.

FAQ

What is the “10K for 10K” promo?

The “10K for 10K” campaign is a consumer reward initiative by Premier Cool and PalmPay that gives 10,000 Nigerians the chance to win ₦10,000 each, worth a total of ₦100 million.

When does the promo run?

The campaign runs from January 12 to April 11, 2026.

How do participants win money?

Participants buy a promo-coded Premier Cool pack, scan the QR code on the pack, and enter the unique code in the PalmPay app for a chance to win.

How are winners paid?

Winners receive their ₦10,000 reward instantly in their PalmPay wallet.

Is there a bonus for new PalmPay users?

Yes — new users participating in the promo can also earn a welcome bonus of up to ₦5,550.